How to handle being "Small" in a "Big" World

Here is a blog from Seth Godin (I've followed it with some of my thoughts)

I bought some clothes from a merchant via Amazon. The company that I ordered from shipped the wrong item. I sent it back and was told it will take three or four weeks to process my return. A month!
I wrote back, asking why it would take so long. The response, "Thank you for your inquiry. To answer your question we are NOT an big company like Amazon we are actually a small company, That is why it does take us a little longer than others."
Of course, you'd think a small company could be faster. More important, you'd think the company would realize that I couldn't care a whit about how small they are... I just want good service.
If your small company can't deliver a better experience (in areas people care about) than a big one, why on Earth should someone do business with you? I'm not saying you must have faster service, a bigger website, lower prices and twenty-four hour a day phone support. I'm saying that for some of your customers, you have to be monstrously, demonstrably, better.
The web is a great equalizer. A tiny business can have a better website than a huge one. A tiny business can do better customer support than a big one. A tiny business can write a better newsletter than a big one. Maybe not for everyone, but everyone is for the big companies. The passionate minority is happy to embrace the small company. As long as they focus and don't whine about it.
Small is a weapon, not an excuse.


JASON’S THOUGHTS ON THIS…

We may not be BIG but that is no excuse! We need to figure out what we need to deliver and then do it extremely well. I think right now that is a warm, welcoming atmosphere where people can feel relaxed and then an authentic worship experience where the leaders are truly seeking God and enjoining those present to come with them. The teaching needs to be honest, practical, and relevant to the lives of the people in the room. The children's ministry should be safe, fun, and very personable - kids ought to hear their names used by adults several times every Sunday. The youth ministry ought to be what most touches a teenager's heart - real, practical, and full of friendships (and even a little mischief!). The response time to questions should be blazingly fast (if we truly care about the individual people that make up the community). I could go on, but the common themes seem clear - personable, authentic, practical - useful in real life, purposefully creating an environment where people (of all ages) can engage God.

Okay, there's my riff on this...any others?